4.1.4

'91077'

'2'

'上島咖啡遭遇夾擊 股東創新品牌互搶市場-上島咖啡進入品牌消耗階'

'/uploads/allimg/161227/8-16122F94TX24.jpg'

'咖啡,遭遇,夾擊,股東,創新,品牌,互搶,市場,進入,消耗,'

'在上島總部的官網看到，公司旗下共有13家分公司，據上島咖啡內部工作人員介紹，目前上島咖啡依然由8個股東分爲8個區域經營管理，但各個股東擁有的分公司可以自由在各自的區域內設立分公司，這些分公司也被納爲總部的分公司，因此顯示有13家分公司。該工作人'

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''

'2016-12-27 10:35:24'

'2016-12-27 09:48:53'

'90308'

''

''

''

''

'上島咖啡遭遇夾擊 股東創新品牌互搶市場-上島咖啡進入品牌消耗階段'

''

''

''

''

''

''

''

NULL

'<div>
	在上島總部的官網看到，公司旗下共有13家分公司，據上島咖啡內部工作人員介紹，目前上島咖啡依然由8個股東分爲8個區域經營管理，但各個股東擁有的分公司可以自由在各自的區域內設立分公司，&ldquo;這些分公司也被納爲總部的分公司，因此顯示有13家分公司&rdquo;。該工作人員表示，上島總部與上海浦東分公司隸屬於同一家，網站上能直接搜索到的上海上島餐飲連鎖經營管理有限公司則屬於上島浦西分公司，負責上海浦西地區以及湖南、湖北、江西等地上島咖啡的經營。</div>
<div>
	&nbsp;</div>
<div>
	　　除了迪歐咖啡、歐索米蘿咖啡，上島總部的官網同時顯示了法牧牛排咖啡和UBC咖啡兩個新品牌。據上島咖啡福建分公司工作人員介紹，這兩個品牌也屬於分公司股東的個人行爲，並不屬於上島總公司的子品牌，&ldquo;由於上島採取的是分區經營，各分區股東想要涉足自己區域以外的市場，因此便推出新的品牌&rdquo;。不過針對新品牌，上島咖啡總部相關人員拒絕了北京商報記者的採訪。</div>
<div>
	&nbsp;</div>
<div>
	　　衆所周知，如今已經在全國小有名氣的兩岸咖啡，最初一批門店也是由上島咖啡更名而成。一位兩岸咖啡門店負責人回應更名時曾表示，&ldquo;兩岸已經在全國做出名氣，遠遠超出了上島，接下來的發展重點就是兩岸，而上島將會作爲二級品牌&rdquo;。</div>
<div>
	&nbsp;</div>
<div>
	　　中國烹飪協會國際美食委員會祕書長、北京西餐業協會祕書長許萌表示，股東紛紛新設品牌進行全國擴張，其實可以理解爲：創始股東已經不再看好上島咖啡品牌。</div>
<div>
	&nbsp;</div>
<div>
	　　加盟商放棄品牌自謀生路</div>
<div>
	&nbsp;</div>
<div>
	　　繼北京商報記者報道，上島咖啡加盟商退出加盟，更改品牌名稱之後(詳見7月15日《上島咖啡走下神壇》)，長春、濟南等地上島咖啡也陸續被曝加盟商關店、退出加盟。</div>
<div>
	&nbsp;</div>
<div>
	　　統計顯示，加上新開的一家上島咖啡門店，長春地區的上島咖啡已經從5家變成2家。而在此之前，有媒體統計顯示，成都的上島咖啡從高峯時的20家店銳減到12家，天津也從高峯時的70餘家減到不足40家。</div>
<div>
	&nbsp;</div>
<div>
	　　上島總部官網顯示，截至目前，上島咖啡在全國共有1300多家門店。而據一位業內人士透露，上島咖啡鼎盛時期在全國共有約3000家門店，到目前爲止，&ldquo;已經關門的門店至少超過一半&rdquo;。</div>
<div>
	&nbsp;</div>
<div>
	　　在多數退出上島咖啡的加盟商看來，一年10多萬元的品牌加盟費，沒有管理指導和培訓，品牌的吸引力日漸下降，經營狀況也日漸下滑。上島咖啡一位拓展部主管表示，&ldquo;早期開起來的店，現在要麼在合約期滿後自立品牌，要麼自行關店&rdquo;。</div>
<div>
	&nbsp;</div>
<div>
	　　許萌表示，上島咖啡關門已經不足爲奇，&ldquo;可以說上島咖啡的關門是其自編自導的必然結果&rdquo;，許萌認爲，上島咖啡幾乎零管理的加盟體系決定了其發展混亂，隨着品牌價值的逐漸流失，關門也成必然。<img alt="" src="/uploads/allimg/161227/8-16122F94TX24.jpg" style="width: 451px; height: 300px;" /></div>
'

'咖啡,遭遇,夾擊,股東,創新,品牌,互搶,市場,進入,消耗,'

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  'description' => '建立一套行之有效的農村社會化管理公共服務體系平臺模式，通俗地講叫黨建合作社。 熊相人介紹，後谷自1998年開始就實施土地流轉，並通過土地流轉、反租倒包的形式，建立起了合作社。當時的合作社，兩塊牌子一套人馬，即村民小組長就是合作社理事長，村社幹就',
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'1482806124'

'1482803333'

'上島咖啡遭遇夾擊 股東創新品牌互搶市場-上島咖啡進入品牌消耗階_咖啡資訊_咖啡新聞_中國咖啡網'

'咖啡,遭遇,夾擊,股東,創新,品牌,互搶,市場,進入,消耗'

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    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-7yuezixun.html',
    'total' => 1,
    'field' => 
    array (
    ),
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)

'/views-91077-[page].html'

''

'https://rdsgw.gafei.com/views-91077'

array (
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  'c' => 'show',
  'id' => '91077',
  'm' => 'index',
)