4.1.4

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'從方便麪到調製咖啡 消費觀念轉型催生中國新增長點'

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'世界第二大經濟體的購物者正在變得越來越富有和老到：速溶咖啡讓位於調製咖啡，精品啤酒日漸受到歡迎，主流美容產品的光環被更加昂貴的產品所取代。與此同時，方便麪的銷量不斷下滑。 摩根士丹利(32.9, -0.03, -0.09%)和倫敦市場研究公司Mintel Group Ltd．'

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''

'2016-10-21 09:44:03'

'2016-10-21 09:44:00'

'81455'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<div>
	世界第二大經濟體的購物者正在變得越來越富有和老到：速溶咖啡讓位於調製咖啡，精品啤酒日漸受到歡迎，主流美容產品的光環被更加昂貴的產品所取代。與此同時，方便麪的銷量不斷下滑。</div>
<div>
	&nbsp;</div>
<div>
	　　摩根士丹利(32.9, -0.03, -0.09%)和倫敦市場研究公司Mintel Group Ltd．各自的報告都指出，中國的自主性支出有望實現增長。</div>
<div>
	&nbsp;</div>
<div>
	　　這是中國經濟面臨的一個重要轉變。在重工業和出口等推動經濟增長的傳統因素失去動力之際，消費正在填上部分空白。中國第三季度國內生產總值（GDP）同比增長6.7%， 其中服務業增速最快，前三季度達到7.6%。9月份社會消費品零售總額同比增長10.7%。據花旗估計，今年迄今消費對GDP增長的貢獻率達到71%。</div>
<div>
	&nbsp;</div>
<div>
	　　在這個茶文化盛行的國度，調製咖啡店的市場份額正在不斷上升。其中的部分原因在於地位。在小城市，手中拿着一個有星巴克(53.59, 0.44, 0.83%)圖標的白色紙杯被看作是一種地位的象徵。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	　　啤酒愛好者也在尋找比量產的廉價淡啤酒品質更高的飲品：啤酒進口量十年前接近於零，今年8月已升至大約8，400萬升。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	　　摩根士丹利表示，中國今年可能成爲全球最大美容市場，國內消費者對全球化妝品和個護產品增長的貢獻度達到40%。中國的美容產品消費者正在朝着高端品牌升級，主流品牌的&ldquo;市場份額將繼續下滑，流失給高端產品或是能夠通過營銷和產品帶來新體驗的品牌&rdquo;。</div>
<div>
	&nbsp;</div>
<div>
	　　京東(26.65, 0.35, 1.33%)的指數顯示，化妝品網購銷量增長迅猛。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	　　Mintel估計，就連人民幣貶值預測也無法阻擋這股消費狂潮。該公司表示，三四十歲的都市人是未來潮流的引領者，就算是在市場動盪時期，他們的消費模式也&ldquo;不會受到太大影響&rdquo;<img alt="" src="/uploads/allimg/161021/8-16102109435US.jpg" style="width: 320px; height: 220px;" /></div>
'

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