4.1.4

'12833'

'2'

'中國咖啡消費剛需尚未形成？'

''

'咖啡新聞,中國咖啡,咖啡消費'

'每天早晨，34歲的公路結構設計師胡定都要喝一杯自制的espresso(意式濃縮咖啡)，那種醇厚的滋味就像好酒一樣讓人着迷。 和國內很多咖啡愛好者一樣，胡定的咖啡之路從速溶咖啡開始，但自從品味到現磨咖啡的豐富口感後，他的生活就再也少不了這種濃郁香醇的味道'

'141'

'1'

'國際商報'

'9'

'/views-12833'

'0'

'0'

''

'2014-09-11 17:10:10'

'2014-09-11 17:10:04'

'12788'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<p>
	　　每天早晨，34歲的公路結構設計師胡定都要喝一杯自制的espresso(意式濃縮咖啡)，&ldquo;那種醇厚的滋味就像好酒一樣讓人着迷&rdquo;。</p>
<p>
	　　和國內很多咖啡愛好者一樣，胡定的咖啡之路從速溶咖啡開始，但自從品味到現磨咖啡的豐富口感後，他的生活就再也少不了這種濃郁香醇的味道。胡定不僅學着瞭解咖啡相關的知識，自己動手衝調咖啡，研習拉花技巧，還入手了時下流行的膠囊咖啡機，出國旅行也成爲他品嚐和搜尋各地不同風味咖啡的好機會。&ldquo;對我來說，喝咖啡不僅是生活習慣，也是一種生活態度。&rdquo;</p>
<p>
	　　儘管像胡定這樣的咖啡發燒友羣體正在壯大，國內外咖啡業者也普遍認爲中國咖啡消費市場前景可期，但一些從業者仍然保持謹慎樂觀的態度。&ldquo;中國市場依然處於培養期。我們在迎接黎明，但並沒有站在陽光裏，因爲國內尚未形成咖啡消費的剛性需求。&rdquo;一位業內人士向國際商報記者表示，&ldquo;如果中國消費者養成早上起來喝咖啡的習慣，那麼整個行業的收益將會增加很多。&rdquo;</p>
<p>
	　　所謂剛需的&ldquo;弱小&rdquo;也影響了國內一些咖啡館的生存狀態。國外的咖啡館早上就開始營業，從8點到10點，營業額能佔到一天流水的一半。而由於消費習慣的差異，國內一些咖啡館中午纔開始經營。</p>
<p>
	　　北京豆叔咖啡烘焙工坊的創始人豆叔表示，自己從事的精品咖啡銷售這一行業，即使在成熟市場也是爲小衆服務，但這仍然需要建立在剛性需求的基礎上。</p>
<p>
	　　諄客福德(北京)咖啡企業管理諮詢有限公司總經理、北京咖啡行業協會副會長兼祕書長白芳在接受本報記者採訪時表示，中國的咖啡消費分爲五個階段：第一個階段是改革開放初期，咖啡離老百姓的生活遙遠，只有在涉外酒店憑券才能喝到咖啡;第二個階段，以雀巢爲代表的速溶咖啡進入大衆生活;第三個階段，星巴克、上島咖啡等品牌把咖啡館帶進了中國，讓大衆感受到進咖啡館不僅是爲了喝咖啡，還可以享受一種氛圍;第四個階段，消費者通過網店、咖啡零售店等渠道購買到自己喜歡的平價咖啡，在這一階段也形成了一批咖啡愛好者;第五個階段，咖啡文化在中國的傳播實現了從種子到杯子的全程，出現了一些個性化的咖啡館，消費者可以在那裏尋找到自己喜歡的咖啡產地和風味。&ldquo;現在正處於第四階段到第五階段的過渡期。&rdquo;白芳說。</p>
'

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'中國咖啡消費剛需尚未形成？_咖啡資訊_咖啡新聞_中國咖啡網'

'咖啡新聞,中國咖啡,咖啡消費'

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