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'<p>
很多人咖啡館一年虧損25萬</p>
<p>
是不是“靠着很多人的力量開起來，也倒在了很多人上”?</p>
<p>
一度依靠衆人拾柴建起的很多人咖啡館，開業1年零2個月，虧損25萬元。近日，該咖啡店發起股權重組。</p>
<p>
2012年8月，採用衆籌模式的“很多人咖啡館”在迎春步行街露面。同年9月起，開始招募股東，每人一股，每股5000元。</p>
<p>
剛子是首批董事會成員，負責招募股東。據他稱，衆籌理念下的咖啡店好比做一場實驗，因而成敗難以預料。籌備之初，他幾乎拒絕了一心想要靠咖啡館盈利的投資者。最終確定了58位股東，募集到29萬元。</p>
<p>
2013年5月，很多人咖啡館正式營業。剛子回憶，小而美的咖啡館一度也聚集了衆多客人，股東們也會聚在一起暢想咖啡館以後的發展。但在經營中，部分股東已隱約感到，常州真正接受或懂得“衆多股東集資籌建並共同管理”理念的人並不多。</p>
<p>
剛子算了一筆賬：咖啡館房租爲5.2萬元/年，員工工資7000元/月，加上原料等成本，每個月營業額必須達到2萬元才能保本。這對於剛起步的咖啡館來說顯然難以完成。股東婉婉表示，開業後，咖啡店一直虧損，每個月營業額連員工的工資都無法支付。</p>
<p>
據瞭解，58名股東中，真正體現股東客羣優勢的並不多，他們中極少到店消費。而對於其中一部分股東來說，成爲股東的夢想實現後，很少會考慮如何扶持咖啡館營運，更別提謀劃經營策略了。</p>
<p>
爲了能讓咖啡館更好地生存下去，也曾進行了一系列調整，但依舊無法盈利。勉強維持到今年6月底後，便暫停營業。</p>
<p>
“實際上，經營過程從一開始就背離了應有的商業思路，將時間都浪費在做決策上，忽略了營銷本身。”股東婉婉指出，幾乎每個週末都開會，每次要開三四個小時，卻始終做不出決策。</p>
<p>
“靠着很多人的力量開起來，也倒在了很多人上。”一位姓夏的股東表示，“經營過程中，面對一個問題，有非常多的聲音，始終無法統一。”因爲股權平均，且整個團隊裏並沒有一個挑大樑的人，使得這個團隊始終無法形成一個主聲音。這也是衆籌模式下的咖啡館普遍存在的弊病。</p>
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