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'<center>
<img alt="LINE開咖啡店 人氣太高暫停業" src="/uploads/allimg/150805/120I15915-0.jpg" /></center>
<p>
上海LINE CAFE 3日停止營業,讓許多特地來的大陸民眾撲空。(記者勵心如攝)</p>
<center>
<img alt="LINE開咖啡店 人氣太高暫停業" src="/uploads/allimg/150805/120I1CX-1.jpg" /></center>
<p>
上海LINE CAFE 3日公告表示,天氣炎熱、排隊人潮多,保障顧客安全而停業一天。(記者勵心如攝)</p>
<p>
全球第二家LINE CAFE於7月31日在上海開業,象徵LINE旗下的可愛卡通形象LINE FRIENDS,將在大陸市場積極擴張,而超可愛人物帶來的高人氣,甚至因此導致上海LINE CAFE被迫停業約一天半。但許多特地前往朝聖的大陸民眾坦言,不知道LINE是即時通訊軟體,「只是覺得很可愛」。</p>
<p>
像Google、Facebook一樣,LINE在去年中時,在大陸市場也發生用戶無法訪問的問題,雖然在大陸即時通訊市場因而受挫,但以LINE FRIENDS爲主的線下業務擴張並未因此停下。</p>
<p>
異業結合 全球第二家</p>
<p>
繼與UNIQLO合作T恤,和在北京、上海、成都等地設立LINE FRIENDS POP-UP STORE(閃賣商店,指短期經營的商店)後,大陸首家LINE FRIENDS正規賣場7月31日在上海新天地開業,且是在南韓以外,全球第二家結合咖啡廳業務的賣場。</p>
<p>
不料開業初始,在人氣超乎預期下而被迫停業約一天半。有附近的上班族表示,開業當天排隊人潮幾乎擠爆現場,從早到晚排隊人潮都未散去,顧客等候時間甚至長達2個多小時。2日下午即因此而停業,許多民眾3日一早興沖沖前往,還是撲了個空。LINE卡通形象事業部總監洪美晶表示,開業當天來客數約2000人,因爲擔心顧客在高溫之下排隊過久、身體不適,因此停業做調整。</p>
<p>
事實上,許多特地前往的民眾並不知道LINE是即時通訊軟體,「只是覺得很可愛」。</p>
<p>
可愛形象 擄獲少女心</p>
<p>
即使如此,LINE FRIENDS可愛形象仍擄獲不少少女心,據瞭解,訪問實體店的顧客以20到30歲女性居多。</p>
<p>
LINE FRIENDS副總裁Summin Yoon表示,之前閃賣商店在北京、成都、香港等地都大獲成功。北京和成都也在商討中,在大連也有開設大規模閃賣商店的計畫。預計下半年開始在大陸市場擴張,未來3年內計畫在大陸開設100家以上的賣場。(旺報)</p>
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